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Glossary of Industry Jargons and Frequently Asked Questions

Published on Feb 02, 2025

Last updated: Oct 29, 2025

What do we mean by Digital Transformation?

Digital Transformation is a fundamental process of using digital technologies to re-imagine how businesses are done whether it's operations, work culture, customer journey, brand positioning and/or revenue streams. It's beyond the technologies as it encompasses the journey from rigid & traditional business models to modern, digital & agility in business.

What is an example of a Digital Transformation?

There can be plenty of examples for a digital transformation. An example could be how we helped one of our client transform his business digitally through innovative ideas, smooth learning experience, digital platform to track enrollments and course delivery.

Check out our work portfolio for more details.

What is Digital Transformation in one-word?

To define digital transformation in one word, Evolution can be a perfect one-word definition as through the proess, businesses see an evolution from rigidity to agility, opening doors to plethora of opportunities and finding the sustainable & disrupting business model.

What are the four main areas of Digital Transformation?

Customer Experience: Enhancing all digital touchpoints for seamless, personalized customer journeys.
Operational Processes: Automating and digitizing internal workflows for efficiency and speed.
Business Model: Creating new value propositions, revenue streams, or entire digital product/service offerings.
Organizational/Cultural Change: Fostering a culture, and developing the people/skills, necessary for innovation and agility.

What is the main goal of Digital Transformation?

The main goal of Digital Transformation is to create business value and achieve a competitive advantage by fundamentally reshaping an organization's operations, business models, and customer experiences using digital & emerging technologies.

What is the short form of Digital Transformation?

Earlier it used to be DX that has been interchangeably replaced by DT now. Today, some people refer Digital Transformation as DT and DX as Digital Experience while many still continue to use DX as the accronym for Digital Transformation.

What are the four types of Digital Transformation?

Business Process Transformation: Focusing on improving and automating internal operations and workflows to increase efficiency, reduce costs, and enhance productivity. This involves adopting new digital tools and technologies (like AI, machine learning, and automation) to rethink how tasks are performed.
Business Model Transformation: Changing the fundamental way a company delivers value, generates revenue, and interacts with the market. This often involves adopting new revenue streams or shifting from a product-based to a service-oriented offering (e.g., Netflix moving from DVD rentals to streaming).
Business Domain Transformation: Expanding into entirely new markets, industries, or areas of operation by leveraging digital capabilities. A classic example is Amazon expanding from online retail into cloud computing with Amazon Web Services (AWS).
Cultural/Organizational Transformation: Focusing on the change in organizational mindset, structure, and talent required to support and sustain continuous digital innovation. This is about fostering a digital-first culture, encouraging collaboration, promoting agility, and upskilling the workforce.

Is AI a digital transformation?

AI or Artificial Intelligence cannot be defined as Digital Transformation; however it can be a crucial element of transformation process.

What are the 4 Ps in digital transformation?

The most common 4 Ps of Digital Transformation are:

People
Process
Platform
Purpose

What are digital transformation initiatives?

The 4 core areas of digital transformation initiatives:

Customer Experience (CX): Creating seamless, personalized digital interactions (e.g. mobile apps, chatbots).
Operations: Automating processes and modernizing infrastructure (e.g. RPA, cloud migration).
Business Model: Creating new digital products or revenue streams (e.g. shifting to a subscription model).
Culture & Workforce: Building an agile, data-driven mindset and upskilling employees.

If you want to know how our services can help you implement this, do explore our services page.

What are digital transformation tools?

Digital transformation leverages a wide array of core and emerging technologies. Few of the frequently used technologies might include Artificial Intelligence, Cloud Computing, Automation, Mobile Apps Development, Ecommerce Platform and more. In addition to tools, there is one more crucial aspect to digital transformation and that's upskilling your leadership team. You can explore this leadership training program and build the right cultural transformation.

Why digital transformation matters?

Digital transformation is about more than just technology; it's about integrating digital technologies across all business areas to fundamentally change how you operate and deliver value.

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