A rising premium beauty brand handcrafted a Bathing Soap made with organic ingredients, found itself in an ongoing battle since launch. While there are plenty of products in the marketplace, from brand burning huge cash in discounts to celebrity promotions; finding its own space was a challenge for this beauty & cosmetics brand.
A very selected customers who tried their product, immediately fall in love with its quality, yet the business was struggling to make a breakthrough in the digital world. The brand was caught in a perfect storm of high costs and heavy competition.
If they sell it on online marketplaces, it was up against larger rivals who slashes their prices during festive seasons, pressuring smaller brands to discount deeply just to keep up or stay small. Many are burning investors money to stay competitive and ahead on revenue; not profits. These steep marketplace commissions and constant discounting eats up all the brand's margins. At the same time, the cost of acquiring new customers had skyrocketed. The business was planning to spend on influencer campaigns and digital ads to build its name, part of which gained attention but at a steep price. With the soap's manufacturing costs already high (all those premium organic ingredients don't come cheap, of course), there was little wiggle room on the cost side.
The result: despite a beloved product and a premium aura, the brand's bottom line was in the red. It was a classic challenge many young D2C brands face 'how to thrive when competing on quality, not just on price, in a market that often seems to reward the biggest discounts'.
Approach
Adeeshi Solutions partnered with this brand as a growth catalyst to turn things around. We believed that with the right strategy, a great product could be a profitable one too. Our approach was comprehensive rather than looking for one silver bullet, we made a series of thoughtful changes across the business that together drove a transformation.
Optimizing Sales Channels:
First, we took a hard look at where and how the brand was selling its products. A key move was to diversify and rebalance the online channels. The brand was planning to rely heavily on big marketplaces that charge high fees and encourage endless discounts. Adeeshi Solutions helped the brand expand beyond these traditional platforms, including tapping into new e-commerce avenues that offered more favorable terms for sellers. By reducing reliance on the priciest channels, we immediately started to relieve some margin pressure. We also ensured that the brand's own website became a more prominent sales channel, where it could sell at full price and build a direct relationship with customers. To support this, we unified pricing strategies so that the brand's premium value was maintained consistently - no more undercutting itself via different outlets. In short, we put the brand back in control of its sales channels, rather than at the mercy of marketplace algorithms and fees.
Smarter Marketing & Partnerships:
Next, we reimagined the brand's marketing game plan to get more bang for every buck spent. The team shifted away from an overdependence on costly influencer blasts and broad digital ads. Instead, we adopted a more efficient, targeted marketing strategy.
For instance, we identified niche micro-influencers whose audiences perfectly fit the profile of an organic beauty enthusiast; partnering with a group of smaller, authentic voices rather than a single expensive celebrity. These collaborations drove genuine engagement and word-of-mouth at a fraction of the cost. Adeeshi Solutions also fine-tuned the brand's online advertising, focusing on high-intent customers and personalized content. We negotiated smarter contracts with marketing partners, tying costs to performance wherever possible. The overall effect was that the brand could maintain a strong presence in front of consumers but at a much lower cost.
Every marketing dollar was now spent more wisely on initiatives that built lasting brand love or delivered proven sales rather than being thrown at tactics that only inflated short-term traffic. This strategic shift started to bring the cost of acquiring each new customer down substantially.
Boosting Customer Value & Loyalty:
Perhaps the most important piece of the puzzle was turning one-time buyers into loyal fans. Adeeshi Solutions helped the brand focus on customer retention and lifetime value; an area that had been neglected in the race to acquire new customers. We worked with the brand to launch a simple but effective loyalty program that rewarded repeat purchases. Customers earned points for buying the organic soap (and other items), unlocking perks like discounts on future orders or exclusive product previews. This gave happy customers a reason to come back instead of drifting away to competitors. We also set up friendly re-engagement campaigns, leveraging channels like WhatsApp and email to stay in touch with customers. For example, if someone hadn't shopped in a while, they might receive a personal thank-you note and a special offer to try a new scent of the soap. Or if a customer's first purchase was a single bar, a follow-up message might suggest a bundle deal next time for better value. These personalized touches made customers feel valued and kept the brand top-of-mind. In addition, we improved the shopping experience to increase the average order size: the website started suggesting complementary products and offering bundle discounts (think "buy 2 soaps, get a 3rd at 50% off"). Shoppers responded by adding more to their carts. By focusing on delighting existing customers and encouraging them to spend a bit more each time, the brand wasn't relying solely on constantly finding new shoppers; it was building a community of loyal, higher-value customers.
Throughout this process, Adeeshi Solutions worked hand-in-hand with the client's team, ensuring that changes were sustainable and aligned with the brand's premium ethos. We didn't want to just cut costs or boost sales in a vacuum; the goal was a holistic, long-term turnaround. Every initiative was designed to strengthen the brand's relationship with its customers while improving the economics of the business. It was truly a collaborative journey - adjusting course as we saw what worked best, and always keeping an eye on the ultimate prize: profitable growth.
Outcome
The transformation was both rapid and remarkable. In the span of a few months, the brand went from treading water to riding a wave of sustainable success. The impact of the Adeeshi Solutions partnership can be seen across the board:
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Healthy Profit Margins: The most striking change was in the brand's margins. By cutting down those hefty marketplace fees and curbing excessive discounting, the company's profit margins saw a significant lift - turning a corner from negative territory to healthy positive figures. In plain terms, the brand was finally making money on each sale of its organic soap, not losing it. This improvement in margins gave the company breathing room and confidence in its pricing strategy, proving that you can sell a premium product profitably even in a competitive market.
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Lower Customer Acquisition Cost: As our new marketing and channel strategies took hold, the cost of acquiring customers came down by over 35%. This was a game-changer. By spending marketing dollars more wisely and leveraging organic channels, the brand dramatically reduced what it paid to bring each new customer through the door. It's the difference between buying growth and building growth - and the latter is much more sustainable. With a lower CAC, every sale became more profitable, and the brand could invest more back into product innovation and customer experience rather than throwing money at ads.
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Higher Sales per Order: Customers began spending more each time they shopped. Thanks to the emphasis on bundles and upsells, the average order value jumped noticeably (in fact, many shoppers started buying two or three soaps at a time instead of just one!). This meant that revenue grew even without necessarily increasing the number of orders - a sign of a strong brand relationship, where customers trust the products enough to buy in larger quantities. A higher average order size also made each transaction more efficient and profitable, helping the bottom line.
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Improved Customer Loyalty: Perhaps the most rewarding outcome was seeing one-time buyers turn into loyal repeat customers. The brand's new loyalty program and personalized outreach paid off with a surge in repeat purchases. Customers who loved the product had more reasons to come back, and they did - in droves. The data showed a substantial uptick in the percentage of customers making a second and third purchase. Each happy returning customer further reduced the need for heavy marketing spends and created a virtuous cycle: more loyalty, more word-of-mouth, and more organic growth. The brand community that emerged is something that will continue to drive value well into the future.
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A Sustainable Growth Path: All these improvements added up to a turnaround that exceeded expectations. Where the brand once saw growth and profitability as a zero-sum tradeoff, it was now achieving both. Revenues continued to climb, but now with strong margins and controlled costs. The business could scale confidently, knowing it wasn't just gaining customers - it was gaining profitable customers. The collaboration with Adeeshi Solutions didn't just put out the immediate fires; it fundamentally changed the trajectory of the company. The premium beauty brand now has a solid foundation: a balanced multi-channel presence, an efficient marketing engine, and a loyal customer base that loves its products. It's a transformation that illustrates how the right strategy and partner can turn a dire situation into a success story.
In the end, what started as a profitability crisis became a story of renewal and growth. Adeeshi Solutions is proud to have been the growth partner enabling this turnaround. Together with the client's team, we helped the brand rediscover its mojo - proving that even in a tough market, focusing on value, relationships, and smart execution can rewrite the odds. This premium D2C beauty brand now shines as an example of resilience and innovation, having journeyed from the brink of struggle to a position of strength and sustainable prosperity.