What is the problem with relying on quick delivery apps?
Food delivery platforms like Zomato, Swiggy, Uber Eats, or DoorDash dominate the market — but they dominate restaurant profits too.
- High Commission Fees: Apps charge 20-35% per order, eating up already thin margins.
- Brand Dilution: Customers remember the app's name, not your restaurant.
- Limited Customer Data: You don't know who your customers are, their preferences, order history, or contact details.
- Dependency Risk: A policy change or ban on discounts can wipe out your online revenue overnight.
The biggest mistake restaurants make in 2025 is outsourcing customer relationships to third-party apps.
Big Shift in Restaurant Ordering
By 2025, online ordering isn't optional; it's survival for restaurants in India as well as across borders.
According to industry reports, 70% of restaurant orders globally are placed digitally. In India, this trend is even stronger thanks to food ordering startups bagging huge fund raising and a rising food-tech culture.
But here's the problem:
- Aggregator apps eat 25-30% of every order.
- Restaurants have zero access to customer data.
- Brand loyalty goes to the platform, not the restaurant.
That's why more restaurants are investing in Custom Ecommerce Development and Website Development for Startups to create their own branded ordering systems.
Why your restaurant needs an ordering website?
1. Take Control of Profits
Every order via your own website or mobile app means zero commissions. Instead of losing margins to apps, you can invest in better food, delivery, or customer experience.
2. Build Direct Customer Relationships
Unlike aggregator apps, your website/mobile app lets you:
- Collect emails & phone numbers
- Run loyalty programs
- Send personalized offers
This data builds long-term customer retention.
3. Own Your Brand Experience
On a platform, your restaurant is "just another option". On your own platform/online store, you control:
- Menus
- Design & storytelling
- Seasonal offers & banners
- Brand vibe
This builds trust and makes your restaurant memorable beyond price discounts.
4. Simplify Operations
With Mobile App Development or responsive websites, restaurants can:
- Integrate delivery logistics
- Automate inventory updates
- Track orders in real-time
- Offer seamless digital payments
5. Future-Proof for Growth
From QR-code ordering in dine-in to cloud kitchen launches, your site scales with you. Aggregator apps? Not so much.
Key Insight 📌
A single restaurant in Delhi running its own online ordering website saved over ₹12 lakhs annually just by avoiding commission charges. That's pure profit, redirected into customer service and marketing.