UX is not just about design; it's about Experience.
Founders think we will get a creative design but that does not land into happy & satisfied customer experience. In fintech, this has become very common that even survival becomes a question. Your VCs and institutional investors don't just look at your revenue and traction; they test your app, dashboard analytics, onboarding process, and checkout flow; sometimes even error messages as well.
If your user gets stuck, feels confused; they abandan the transaction and this is a biggest RED FLAG for investors. Before you pitch your product to investors, ask yourself these 3 questions:
- Is this product scalable?
- Will customers actually trust this platform with their money?
- How much churn it will take away from your margins?
You will be surprised to know but a broken UX in your fintech startup can bleed $10M+ in your lost deals, higher churn rate, and delay in funding rounds. Are you ready to accept that?
Cost of bad UX in Fintech
"Every second of friction in fintech translates into lost trust and lost money."
Here's how the numbers play out:
- 40% of users abandon fintech apps after a bad onboarding experience.
- 67% of investors admit that poor product experience makes them rethink funding decisions.
- Fintechs with poor UX see up to 25% higher CAC (Customer Acquisition Costs).
Imagine you're pitching for a $20M Series A, but your demo crashes mid-way, or the app flow is confusing. Suddenly, half the room checks out. That's not just embarrassing; it's a funding round cut in half.
The $10M UX Mistake: Where Fintechs Go Wrong
Here are the top 3 UX slip-ups we see again and again:
-
Overcomplicated Onboarding
Asking for KYC + 20 forms upfront kills conversion. Investors hate it because it shows poor product thinking. -
Broken Trust Signals
Missing SSL seals, unclear error messages, or sloppy design = "Can I really trust this with my money?" -
Ignoring Customer Journey Mapping (CJM)
Many fintechs skip CJM and focus only on features. The result? A great backend, but a user journey full of dead ends.
How do fix it and save million dollars?
At Adeeshi Solutions, we don't just design. We perform UX Audit of your fintech startup like an investor would do.
- CJM-Based Redesigns – Mapping every user interaction to reduce friction.
- Conversion-First Interfaces – We build flows that maximize sign-ups, deposits, and repeat use.
- Investor-Ready Demos – Clean, smooth, and scalable systems that impress on day one.
- Scalable UX – Whether you're going from 5,000 to 500,000 users, we future-proof your design.
💡 One fintech client improved onboarding success by 48% in 60 days, directly leading to a faster funding round closure.
Key Highlights
🚀 Faster Funding Rounds – UX confidence = investor confidence.
💰 Lower CAC – Good UX reduces ad waste by improving conversion.
🔒 Trust by Design – Every button, message, and flow signals security.